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rickmans's posterous

Rick is on a day to day basis working on social media (strategy) cases for several (Fortune 500) clients. He lives and loves social media, helping people and enterprises in using social media in a way that adds value for them. He also gives guest lectures at several universities to make students aware of the impact social media will have on their life in general and on enterprises in particular in the near and not so near future. Is he a geek? Well… yes. A geek with a social life though. Even one with a wife and a young son, who’s first English words were ‘Social media’.

Amusing Ourselves to Death

The Art of Complex Problem Solving

Ants are morons

Typical website evolution

The ROI of Social Media Marketing: More than Dollars and Cents

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An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives:

  1. Financial: Has revenue or profit increased or costs decreased?
  2. Brand: Have consumer attitudes about the brand improved?
  3. Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
  4. Digital: Has the company enhanced its owned and earned digital assets?

Chasing the unicorn

Cognitive Surplus visualized

What the F**k is Social Media NOW?

The Social Network (theatrical trailer)

The view from the restaurant in Epen

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