Facebook, Twitter: Six steps to making them work for your business

Education, education, education
While many staff will have used at least one social media application, others may have no experience of the technology. It might sound counter-intuitive to provide training in a medium that you are trying to control but making sure all staff have a basic grasp of the leading social media tools is fundamental to laying down policies on use.

"The key to controlling social media is education," says Rick Mans, social media evangelist for consultancy Capgemini. "Employers need to talk to employees about the technologies they are using, how they are using them and their impact on the working day. Not only will this communication increase trust but it might give those in charge new ideas about utilising these technologies to generate business."

One of my quotes was used for this article. Read the full article on silicon.com, it is a good read (and not just because it contains one of my quotes ;))