You are no one unless you are talked about
Basically, what Chanel is saying is that they don’t want people to use their name unless they’re speaking directly about Chanel or it’s products, and ending this “entreaty” to the very people who contribute to the growth of their business with a thinly veiled legal threat.
http://www.houseofnaked.com/2009/06/25/there-is-a-better-way-youre-no-one-unless-youre-talked-about/

