rickmans's posterous

This might be true, at least for some agencies.When I am presenting for marketing people I often use this quote from Futurebuzz:

If you don’t understand the web and strategic application as a marketer, PR professional or member of the media, it shows you don’t care.  There’s no way around this, if you truly cared about your profession and craft you’d embrace what’s new and ultimately better as opposed to rallying against it or outright ignoring the market.  The web isn’t new or novel, and if you think it is, you’ve been too stuck in your ways to see the most clear trend of the last century.  Analog has no future in a connected society.

If You Don’t Embrace The Web, It Shows You Don’t Care